THE ELABORATION LIKELIHOOD MODEL'S INFLUENCE ON PERSUASIVE APPEALS
The elaboration likelihood model is a model where we are trying to change a person’s attitude through communication. This model allows someone to use a type of persuasion to make a reader or a person’s view change on a subject. The example that I will use is fairly done in politics. This model will work very well when talking about changing certain laws that could affect many people. The way that you use your communication tactics to implement a response from a person is a vital part of this theory. Think of taxes going up and your job is to explain it to a way to persuade and elaborate the reason why it’s going up and why it could be a beneficial thing. I find this theory would be beneficial if I’m writing to make people understand and accept change. In my opinion I think it’s more of a persuasive essay type of writing style to where you were persuading the reader to view a point. however, I believe that this is a lot more elaborate with the explanation of how this will affect peopl